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of New Mexico 
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The enchantment highlights people and places served by New Mexico’s cooperatives and focuses on the issues facing rural Americans. Nearly 103,000 cooperative members, community leaders and subscribers receive the enchantment. No other magazine in New Mexico speaks to the unique, rural market like enchantment. 

Since 1960, our readers, primarily member-owners of their local electric cooperative, have grown up with enchantment Magazine. Because of this long-standing relationship, they trust the information in enchantment and look forward to the quality content featured every month.

Our goal is to tell the story of the people and places that make New Mexico special. We also want to offer useful and reliable information about energy use, conservation and rural electric cooperation. Click here to see our latest editions.

enchantment is published by the
New Mexico Rural Electric Cooperative Association.
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Check our Facebook page for contests and frequent updates. We post the latest issue of enchantment Magazine every month as well as extra photos from sections of the magazine not published in the printed or digital version. We even have some exclusive video from some of our feature stories. Feel free to post to our page also, we welcome our readers to help us be better at what we do.
About New Mexico Rural Electric Cooperative Association (NMRECA)
The New Mexico Rural Electric Cooperative Association provides legislative and educational services for the 18 cooperatives that deliver electric power to New Mexico's rural areas and small communities. Each cooperative has a representative on the association's board of directors, which controls the editorial content and advertising policy of enchantment through its Publications Committee.
Members of the
Publications Committee:

Chair: William C. Miller Jr., representing Columbus Electric Cooperative;

Lance Adkins, Clovis, representing Farmers' Electric Cooperative;

Robert Quintana, Mora, representing Mora San-Miguel Electric Cooperative;

Antonio Sanchez Jr, Portales, representing Roosevelt County Electric Cooperative; 

Leroy Anaya, Socorro, representing Socorro Electric Cooperative.
Officers of the Board of Directors:
President: Charles Pinson, Artesia, representing Central Valley Electric Cooperative.

Vice President: George Biel, Elephant Butte, representing Sierra Electric Cooperative.

Secretary/Treasurer: Tim Morrow, Springer, representing Springer Electric Cooperative.

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